of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and they had a huge impact. Also consumers now have various activities to improve their rights. Customer counseling is one of them, and the numberof
of close to €20 billion (FY 2007) and has close to 120,000 employees. IKEA has more than 522 million visitors per year in its stores all over the world. In addition to the visitors in the stores, some 450 million visitors are tracked entering the IKEA website. IKEA’s main marketing channel is its catalogue that is distributed world-wide in 191 million copies (in 56 different editions and 27 d
of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact, Pizza Hut had been a market leader. Though people loved Pizza Hut most, it was only until 2009. After then, the market challenger Mr. Pizza got the title of market leader. Their sales and the numberof restaurants are bigger than
Low converting cost of buyer
Potential
New Entrants
1. Low cost for launching fast food corporation
2. Hard to have differences by menu
3. Possibility to obtain distribution channel easily
Threat of
Substitute Product
1. Light refreshments
- Convenience food
- Coffee only
Rivalry among
Competing Sellers
1. Existing strong fast-food brand
-BURGERKING, KFC, McDonalds
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many
of National Security Problem vs Counteracts for ‘enemy outside’ Ideology
The Cheonan sinking is the tragedy of one warship sunken with a numberof deaths, which occurred on 26thMarch 2010. Right after it occurred, the government and the military announced that it was caused by unexpected attacks from the North Korea. By this announcement, the government set the dimension as a national secu
3. Alternatives
We’ll going to suggest our alternatives. We’ll discuss the solutions from one of the major dairy firm’s point of view.
1) Outsourcing intermediate channel
We can outsource intermediation to reliable intermediate agency. Then we can focus on our production.
2) Internalizing intermediate channel
Another solution of managing supply chain is vertical integration. W
with the implementtation of SAP® CRM for a standard customer care and SAP® NetWeaverTM as a systems integration platform. syskoplan designed and implemented major parts of the overall architecture.
Based on SAP® CRM interaction center syskoplan implemented a solution which included:
Standard view of customer and contract data
Integration of all communication channels
of its value chain activity to outside companies. Amazon is an online retailer and does not manufacturing the entire product it sells on its websites, outsourcing delivery service as well. Also, increasing numberof B&M companies start its own online retail service after Amazon start the business, but they realize the high operating cost. When Internet bubble burst, B&M companies became Amazon as
advertisements on financial media
Concept: Humorous ads may well
boost public awareness
Issue financial publications
through a newspaper or a magazine
Repeatedly exposing the presence
of Yahoo Finance will familiarize it
with potential customers
Need to be exposed to as many people as possible
but, it is better to appear on specialized channel