I. Introduction of currency wars
War using the exchange rate policy has been sustainable like Europe’s exchange rate policy in the early 20th century and Japan’s exchange rate policy after World War II. Recently, Economic purposes such as restoring slowdown of economy due to financial crisis and recovery of trade deficit are combined with political purpose and retaliatory currency manipul
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
the pillar industries of China, real estate does not only have economic impact but also far greater effects on both the nation and its people. Real estate is critical for the welfare of the citizens and important for political stabilization. As such, theChinese government has to intervene, manage and control.
When the housing prices began surging in 2006, the State Council published six reg
the administration of Malaya under a single crown colony called the Malayan Union met with strong opposition from the Malays, who opposed the weakening of the Malay rulers and the granting of citizenship to the ethnic Chinese. The Malayan Union, established in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and repla
Corruption is an important negative factor in economic development in many states. Corruption centers on the government as the central actor in economic development, especially in its international aspects. Through foreign policy, the government mediates the national economy’s relationship to the world economy.
Corruption is by no means limited to the global South. Bur for several reasons, c
5. Marketing Strategy Proposal
1) Targeting
As mentioned above, GIORDANO has been targeted customers in their early 20’s and this target market would be not change. What company has to do is to find out these target customers’ characteristics and set proper marketing strategies for them.
①They use the Internet a lot
Most of people between 20’s and 30’s spend lots of time using the
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
the United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics,
Hyun-jung was appointed as a new model to target the Asian market
3-3. 4P Strategy
2) Place
(2) When they began entering chinese market, they operated 'test shop' to understand the market situation.
(3) As a result, they knew they should enter department stores or shopping centers than road shops. Because Chinese women prefer shopping at the department store or shopping centers.
∘ MP3P 시장 축소화
- 시장조사업체 가트너에 따르면 전세계 PMP 시장은 지난 2007년
2억1천만대 이후 점차 줄어드는 추세다. 가트너는 PMP 시장이 2012년에
이르면 약 1억5천만대, 2013년에는 약 1억4천만대 수준으로 축소될
것으로 전망했다.
2. About the Firm
2-1. Iriver
&