HUAWEI CASE STUDY
International Business
Team 1
THE ISSUES / PROBLEMS
ALTERNATIVE ACTIONS
THE FACOTRS HAVING AN IMPACT ON DECISIONS
WHAT SHOULD BE DONE? WHY?
THE LIKELY OUTCOMES OF DICISIONS
Topics to Discuss
Issues & Problems
3
THE ISSUEs & PROBLEMs
4
Trade War
Unfair trade practice and trade deficit
Art & Science of
Design & Creativity
Page 2
Original (naive) idea was to help our business students to:
(1) Develop innovative ideas for a Business
(2) See their ideas develop into prototypes.
(3) Learn a little about design; Also help Otis students learn a little about business.
(4) Work effectively in an interdisciplinary team
Stumbling into Design Thinking
Design faculty members are really g
Developing a
Marketing Plan
Marketing
If everything fails, start with the 4 Ps!
Product = What are you offering?
Remember Peter Drucker: Innovation + Marketing
Remember most ideas seem boring -except in your mind
So you need to create a Product (for now MVP) that has functions and
features that are exciting (don’t overdo with complex features)
- Remember Amazon just sold book for many years
-
Summary.
Lean Business Model
Why the Lean Start-Up Changes
Everything
by Steve Blank
From the Magazine (May 2013)
Download, 2005, Acrylic on linen, 1.5 m x 1.5 m, Wallace Trust Collection; Photography: Courtesy of the artist and Gow Langsford Gallery Sara
Hughes
In the past few years, a new methodology for launching companies,
called “the lean start-up,” has begun to replace the old regimen.
빅데이터(Big Data)가 새로운 미래기술로 주목받고 있다. 급속한 정보통신기술(Information and communication technology)의 발전과 이를 활용한 전자기기의 보급으로 생성된 대용량의 디지털 정보를 빅데이터라고 한다. 미래 기업과 국가의 경쟁력을 결정할 핵심요소로 빅데이터의 중요성이 높아지면서 세계 각국
파인애플(Find Apple)
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<애플만의 에코 시스템>
<혁신을 만드는 네 가지 요소>
Q&A
목차
회사 소개
창립일자 : 1976년 4월 1일
창립자 : 스티브 잡스 (Steven Paul Jobs), 스티브 워즈니악 (Stephen Gary Wozniak)
본사 : 미국 캘리포니아주 쿠퍼티노시 (1 Infinite Loop Cupertino, CA 95014 408-
GE Healthcare
in mammography market
Internal Analysis
- Mission & Vision
- GE history
- Corporate / Business strategy
- GE healthcare
External Analysis
- Market trend with 5 forces
- SWOT
- Core competencies
Strategic Issues & Recommendations
Content
GE Introduction
In 2011, Fortune ranked GE the 6th largest firm in the U.S., as well as the 14th most profitable. Other rankings for 2011 include t
Ⅰ. 서 론
전 세계는 지금 코로나 19로 인하여 대 몸살을 앓고 있다. 감염병의 세계적 대유행'이라는 뜻의 팬데믹(Pandemic)이 선포된 이후 쉴 새 없이 빠르게 돌아가던 지구의 시계를 한순간에 멈출 정도의 초메가톤급의 충격을 지구촌 사람들에게 전사하였다. 감염병의 확산을 막기 위해 실시된 사회적
기술마케팅이란? 고객의 문제를 해결하는 솔루션을 제공하고 서비스하는 것
GE’s Big box: 고객의 솔루션 경제 공식
? Evaluation
? Procurement
? Storage
? Testing/Monitoring
? Installation
? Financing
? Assembly/labor cost
? Energy cost
? Yield loss
? Production cycle
? Services
? Repair
? Training
? Maintenance
? Disposal
? Other
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