Art & Science of
Design & Creativity
Page 2
Original (naive) idea was to help our business students to:
(1) Develop innovative ideas for a Business
(2) See their ideas develop into prototypes.
(3) Learn a little about design; Also help Otis students learn a little about business.
(4) Work effectively in an interdisciplinary team
Stumbling into Design Thinking
Design faculty members are really g
competitive excellence) ⇨ ‘Ito university’
- anyone can analyze & share UTC case studies in quality
- lecturers are as likely to be accomplished production line workers
⇒ Long term Development
as they continually learn from
customers.
One of the critical dierences is that while
existing companies execute a business model,
start-ups look for one. This distinction is at the
heart of the lean start-up approach. It shapes the
lean denition of a start-up: a temporary
organization designed to search for a repeatable
and scalable business model.
The lean method has three key principles:
Creative Problem Solving
7. Resource Leveraging
8. “Guerrilla” Skills
Michael Morris et al., Journal of Small Business Management, 2013
The ability to sustain action and energy when
confronting difficulties and obstacles.
The ability to produce novel and appropriate or
useful outcomes.
The skills at accessing resources one does not
necessarily own or control.
The capacity to employ unconventi
with the company’s stakeholders by going in new directions. In that way, Yuhan-Kimberly can also save resources on research and finding of ideas, because they get creative proposals from their employees and only have to implement them, if they are regarded as useful. The “Neway” consists of different parts that we are going to explain when focusing on the different systems of the VSM.