I. Keeping old customers
Situation
Nowadays, Many people use smart phone. Smart phone industry in Korea started lastly but it has the fastest spreading speed of smart phone. The driving force of rapid prevalence of smart phone is useful applications. We look into mobile messenger in many applications, especially Kakaotalk and my people. Currently, more people use Kakaotalk than my people. Kaka
Provided outlet products only for the followers.
$6,500,000 of sales ↑
1,570,725 followers to new product, corporate customer, and the world.
21st century organization trends
1.Increased focus on IT infrastructure
-Hardware, software, telecommunications equipment support organization’s goals
- Internet and the web developed to support even business applications
'A watch that is more famous overseas,'
Romanson launched a wrist watch brand called "ROMANSON' in 1988 and began exporting to the Middle East Market. Since then, the company has built a global business network in 72 countries around the world, has achived export showings of $25 million, and continues to develop as a global watch brand.
Founder : Kim ki moon
Established Date : April 1,
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
“Don’t Spend the more than you make.”
The pattern changed in the 1990s.
How much of that extra $3 trillion we will have to give back.
How much of gain in financial profits is sustainable
How much will simply evaporate once the credit binge is over.
No one knows yet how badly the banks will be hit.
I. Company Profile
HJC (Hong Jin Crow) is a Korean Global small-medium sized enterprise. HJC is small but strong. This global enterprise has occupied the number 1 in world helmet market. They have 20% of the world market share. This is the results of the CEO’s efforts to make high quality products with high technology. HJC achieved#1 position in the world by their capacity and continuous inv
시장 혁신에 장애
- 똑같은 이미지의 브랜드 고객층 혼란야기
- 지역책임자들과 조율하며 Global마케팅과 지역마케팅을 수행할만한 조직부재
Jacques Dubois(Europe)
VasylkoMazur(Eastern Europe)
Ravi Narayan(India)
- 블럭버스터 영화를 이용한 마케팅 전략은 긍정적
(경쟁사 성공사례 경험)
- 통합웹사이트추진
시장확대를 추진했으나 캐터필러의 강력한 유통망을 따라잡지 못했고 잦은 고장과 낮은 품질로 수익을 창출할 수 없었다. 1960년대부터 고마츠는 품질 경쟁력을 높이기 위해 다양한 전략을 펼쳤다. 경쟁사인 캐터필러가 선점하지 못한 중남미, 동구권국가들에 유통망을 확립하였고 품질 향상을 통해 좋
전략·관리·업무활동 정보
전략적 정보(최고경영자 통제) : 기업의 통합전략을 결정하는 정보로서 새로운 사업의 창출과 경쟁우위의 원천.
관리정보(중간관리자 통제) : 기업의 전략적 계획에 의해 결정된 범위 내에서 각각의 기업활동을 효과적으로 다하기 위한 관리정보로 일상적이고 반복적인 과
1.기업적 측면 : 브랜드 혁신, 확장의 관점에서(국제경영학 관점에서...)
98년의 혁신의 과정에서 글로벌 브랜드로 발돋움하기 위한 발판으로 책들을 발간하기 시작
1998년에 시티 가이드 시작. ->
-1996년 마크제이콥스 영입과 동시에 가방을 넘어서 패션계에 손을 뻗음.(사업확장의 기회)
-글로벌 브랜드