LTE 환경에 특화된 서비스를 살리는 것이 핵심“
- 김대웅, SK텔레콤 홍보팀
Own strength analysis
The Largest Market Share
-SKT – 50.2% / KT – 30.5% / LGT – 19.3%
Existing Media Contents Infra
-IP TV, Nate, TicToc, T Cloud, etc.
High Quality Services – Creates Trust
SKT Members Point Service
-useful inducement
1. The Necessity of the Study
Natural Disasters in Korea on the Rise
Korea never safe from natural disasters such as a typhoon and an
earthquake
Typhoon
"Rusa“(2002) and "Maemi“(2003) property damage by 4 trillion won
-hundred thousand victims.
Earthquake
-16 from 1978 to 1996
-41 from 1997 to 2010
The Lack of Supply of
Temporary
contents like baseball games, movies, performances etc.
STP Analysis
1. Segmentation
sex
male
female
age
teenage
twenty
thirty
forty
more than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Styl
analysis as a procedure to derive current problems in <토종 칼국수와 족발>. Following content suggests structured problems and solutions for the problems. Not only just suggest available information system, the report also concerns about superb case of usage of integrated information system in same industry. By analyzing following contents, we would search for best information system that
contents mainly cover successful cases happened in KT. One of them is about winning contract of VOIP(Voice Over Internet Protocol) with Oriental Precision Manufacture.
1.3.5. Blog
KT’s E-learning system utilizes web 2.0 platform. Blog is one of E-learning options in the web 2.0 era. Instead experts deliver their own knowledge in one-way, employees can upload anything helpful for work. Some po
contents mainly cover successful cases happened in KT. One of them is about winning contract of VOIP(Voice Over Internet Protocol) with Oriental Precision Manufacture.
1.3.5. Blog
KT’s E-learning system utilizes web 2.0 platform. Blog is one of E-learning options in the web 2.0 era. Instead experts deliver their own knowledge in one-way, employees can upload anything helpful for work. Some po
competition → enormous Marketing costs
▪ Key market analysis
Concentrate on teens, twenties and women !!
▪ SWOT Analysis
1. High recognition on customer service
2. A fragmented customer service and differentiated marketing strategies
3. Various wireless Internet contents and high quality of connection
4. Reasonable charge systems - high quality compared with cost
contents onto conveyors. These conveyors then took the berries and deposited them on other conveyor belts capable of running the berries into any one of the 27 temporary holding bins. It usually took 5 to 10 minutes to back a truck onto a Kiwanee dumper, empty its contents, and leave the platform. However the problem is that at times, it had to wait up to 3 hours when the holding bins were full a
Analysis>
Strength: Coupon offering market is in Growth stage. As one of pioneers, Cocofun obtained the best recognition and market share though there are many online and off-line companies getting into market. Also, Cocofun has acquired relatively various alliances with restaurants and entertain stores than other companies. In addition, Cocofun has well organized contents because they have long
bottles in the shortest period of time for the first time in Korea. The same technological strength redefined JINRO’s product quality with CHAMISUL FRESH with 19.8% alcohol content by incorporating the BCA (Bamboo Charcoal Agitation) method and integrating the system into the process. JINRO vows to remain the world’s best soju maker representing Korea with pride and sense of responsibility.