style
The most noticeable problem caused between LotteWorld’s structure and strategy. LotteWorld want to be globalized theme park which reflect many different people’s flavor. And as communication technology is developed, the change of people’s flavor is getting more speed. To respond these tendencies, LotteWorld operates many temporary teams which suggest many different ideas. And these t
for Young people : Ceci, Vogue girl, Elle girl, Nylon, Dazed & confused
Overseas expansion of Korean magazine
CECI CHINA
Publishing first issue in Korea in 1994
Launching CECI CHINA in 2008
Catchphrase : ‘FROM KOREA TO ASIA’
- Becoming popular in China market
- Delivering Korean fashion and
beauty and Korean stars
- Leaping to Asian Trend magazine
style contains fascinating designs that fit the naturalism concept and is simple and neat.
The hope mango tree is help to collection of a fund for the Africa refuge
“Hope Mango Tree” gives the mango seedling to the African refugees.
Mangos have a lot of influence on nutrition as they can replace a meal.
The mango tree can live beyond 100 years and it also bears fruit twice a year
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
2.4 System
The best part of this corporation’s compensation system is that it gives performance incentive payments and profit sharing not only to regular employees but also to those who work part-time. However, although it is known that individual incentives are effective in many cases, the company only focuses on team performance. They have some positive plans about upgrading their compensa
Style
Top management has priority to happiness of employee. They think employee should feel happy to achieve customer satisfaction. CEO of Seoul metro is an innovative person who created T-money system in former government. He tries to generate new system which is fitted in recent trends. However he was usually blamed for his decision. Because of strict structure of SMRT structure, most of SMRT
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each
Go through a period of transition
Start to have
a lively music
-> Huge effect on not only people but also all society
-> 90’s pop was exclusive property of the young generation
-> It had much more commercial value
-> Very explicit and exciting lyric
http://tv.joins.com/channel/tv_player.asp?mov_id=2009_0415_153125&categoryID=101001001&cloc=naver
-> The first Korean fe