Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
1. 싱가포르에 대하여
-말레이 반도의 남쪽 끝에 있는 공화국. 싱가포르 섬, 크리스마스 섬, 코코스 군도(Cocos群島) 따위로 이루어져 있다. 국민의 대부분은 화교(華僑)이다. 공용어는 말레이 어, 중국어, 타밀 어, 영어이다. 수도는 싱가포르, 면적은 641㎢.
-싱가포르 섬의 남동부에 있는 항구 도시. 세
Ⅰ. INTRODUCTION
There are so many fabulous alcoholic drinks around the world and many countries are famous for there own traditional liquors. France’s Wine, Russia’s Vodka, Japan’s Sake, German’s Beer can be examples. Of course, there are so many great liquors in Korea too. However, few foreigners know Korean traditional alcoholic drinks. Our team has curious about this point. Why th
Ⅰ. 서론
앞으로 기업이 미래 사회에서 살아남기 위해서는 정보화나 세계화의 구축은 불가피하다. 그렇기 때문에 정보화 역시 매우 중요한 자리를 차지한다. 여기서 기업의 최고 경영자가 의사결정을 할 때 정보에 대한 지식이 없이는 기업을 이끌어 가기가 어려운 형편이다. 이전의 구태의연한 방식
Situation Analysis
1) The analysis of Korean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest
North America.
The 1980s was a spectacular decade for the airline industry. Amidst a worldwide economic boom - spearheaded by Asia, more business travellers, tourists and cargo were flying than ever before. Eighteen years after the company, Cathay pacific airways, was founded, they celebrated carrying their one millionth passenger. Nine years later, in 1973, they were carrying one million peopl
Korean economy is neither boom or depression, it’s just moderation market situation. So, there are enough chances for profitable investments, but as much as risks. In the macro factor’s view, the degree of investment fitting is moderate.
2) Industrial Factors
(1) Korean’s entire industries
Through above chart we can know that main 10 Korean industries’ exporting growth rate in
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of