with low cost
Manufacturing factory in Alabama which increased the production capability
Provide reliable warranty
“10 years 100,000 miles warranty”
Achieved five-stars in the crash test from NHTSA
(The National Highway Traffic Safety Administration)
Frequent strikes of the Korean labor union
Low high-end technology such as Hybrid
Brand image of being a cheap car
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing
policy based on high academic standards and a rich supply of labor outsourced from abroad in large capital-intensive industries led to a disproportionate growth of commitment to the revelation of type, with rapid economic growth has been unbalanced across industries, adhesions, and scenery the gap between rich and poor has caused social unrest due to expansion. Thus, 6.29 and 10.26 declares cri
Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
Ⅰ. INTRODUCTION
There are so many fabulous alcoholic drinks around the world and many countries are famous for there own traditional liquors. France’s Wine, Russia’s Vodka, Japan’s Sake, German’s Beer can be examples. Of course, there are so many great liquors in Korea too. However, few foreigners know Korean traditional alcoholic drinks. Our team has curious about this point. Why th
Ⅰ. 서론
앞으로 기업이 미래 사회에서 살아남기 위해서는 정보화나 세계화의 구축은 불가피하다. 그렇기 때문에 정보화 역시 매우 중요한 자리를 차지한다. 여기서 기업의 최고 경영자가 의사결정을 할 때 정보에 대한 지식이 없이는 기업을 이끌어 가기가 어려운 형편이다. 이전의 구태의연한 방식
Situation Analysis
1) The analysis of Korean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest
North America.
The 1980s was a spectacular decade for the airline industry. Amidst a worldwide economic boom - spearheaded by Asia, more business travellers, tourists and cargo were flying than ever before. Eighteen years after the company, Cathay pacific airways, was founded, they celebrated carrying their one millionth passenger. Nine years later, in 1973, they were carrying one million peopl