The market was segmented according to consumer preference ofthe product. It was divided into three segments like shown in the diagram and Dongwon selected the unfavorable and indifferent group as their target for this advertisement target.
STP Analysis (continued)
The diagram below shows the positioning Dongwon wanted to achieve through this advertisement campaign. The current image
남자 is the best. Is there any special reason about that?
Tell me about the marketing strategy ofthe brand.
Q2: What is marketing strategy of "꽃을 든 남자" recently?
[3] Somang cosmetic's Strategy
- Social activities
Somang cosmetic company has doing social activities steadily.
- donation
Customers had positive image ofthe Somang cosmetic company.
of course those numbers are set by customers.
History
After the unification of Italy in 1861, Milan became a city that symbolized the second industrial revolution and the related social changes. Therefore, the new emerging middle class sought to renew the urban image ofthe city, seeking to surround themselves with the symbols and
1. Elastine’s current situation
Elastine lost it’s first place which was maintained during 7years
呂’s market share surpasses Elastine’s market share
2. Problems
1. Loss of original brand image
Original image
Change the model
Loss ofimage
2. Coming out of orient ingredient shampoo
Increase of customer’s interest about hair health
Ryo(呂) can satisfy custo
Image ofthe universal family
-Living with family in the kinship of couples, parents, children, brother, and contact is made by the community or members
-Groups to share special feelings with other groups that are separated
-Family transcend time and space exist on the fundamental group and universal social institution
Knoll's values and orientation
The founders ofthe Knoll establish major goals that they produce not only a elegant and functional furniture but also affordable furniture.
They have a philosophy. 'Good design leads to good business.' The design ofthe Knoll works together a designers of world and develops product that give a joy and inspiration. and all product ofthe Knoll ,including f
0. Summary
Glaceau Vitamin Water owned by Coca Cola is currently focusing on 10-20s female customers for launching their innovative advertisement. With the fresh image of “water with vitamin,” it became a symbol of modern and healthy oriented life. They had efficiently used story telling marketing method, use publicity and did personal selling in streets at Kangnam station and Garosu-Gill wh
image which were known to the mass of people is paring to brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. theimage, behavior, and values ofthe endorser must be compatible with theimage desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한
of Kodak thought a sector of digital camera easily. It invented much budget to color films and succeed, so it thought that the same way would help to digital cameras.
2. Kodak indeed began having good technological success in digital cameras, but mostly it pushed the Photo CD. How can we explain why a company with leading-edge digital imaging technology and an array of digital prod
The Personal Systems Group
•TheImaging and Printing Group
• The Technology Solutions Group
Growth
•Next-generation data center
•Always on, always connected mobile computing
•Ubiquitous printing and imaging
What kind of problem HP had?
data management problems
HP CEO Mark Hurd had difficulty c