2.2 INTERNAL ANALYSIS - Corporate Value-Chain (primary activitiesPrimary Activities)
2.2.1 INBOUND LOGISTICS
Rigorous Suppliers Selecting And Local Purchasing
In purchasing aspect, Nokia completely controls the quality through rigorous suppliers selecting. All of Nokia mobile phone manufacturing bases in worldwide useof Nokia’s global purchasing system and CQTM, which is global organizat
systems. Nevertheless Nigel invested many efforts in information systems because he knew the significance of that. It is the reason BEC is ready to use Internet systems.
Comex, Cement Company in Mexico is a similar case to BEC. Comex had difficulty in set up a network. This company, however, applied information systems to solve this problem. Moreover, Comex develop the 'Comex Net',
iPhone4
We have many applications
We can use Video calling for free in Wi-Fi zone
We can enjoy music easily
Galaxy S
We have DMB function
We can change battery
We don’t have to encode video
Music appeal method can help people to remember the name of product
Analysis of Advertising
Is this advertising effective when appeared magazine which is full of fashion-related advertising?
Humor appeal can affect customer well especially when appeared at unusual media
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
LG U+
Threats
Initial market leaders’ prior occupation in tablet PC market
2. A variety of competitive companies’ inroads in tablet PA market.
3. not yet security of tablet PC market
As using smart phone application, people can get information about other people, building or location.
How to use AR in marketing?
Not yet many, but increasing numbers of AR marketing
useof human resource.
▮ A Welfare Program
1. Medical checkup/ Health policy
Grand Hilton Hotel offers annual medical checkup for every employee. Continuing consult base upon the result of medical checkup is going on and in partnership with hospital, Hilton offers health improvement program. Also there is health measurement program joint with health center.
2. Support family e
4.THREE LICENSING MODELS
Getty Images employs three licensing models
1. Subscription : Customer contract to use as many images as they want as often as they want.
2. Royalty-free : Customers pay a fee based on the file size of the image and can use the image any way they want and as many times as they want.
3. Rights managed : User pay fees according to the rights that they wish to use.
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
Produce a lot ofmusic & musicians
(e.g) Rihanna,P.Diddy,Timbaland, Ja-Rule…
Label(Roc-a-fella), Clothes(Roc-a-wear)
even a company of vodka , Sports bar.
Love
Crazy in love of Beyonce
Got marry in 2008
Love + Music
The best one ofMusician and
Businessman and love
It's been months since I checked back in 집에 가본지도 벌써 오래됐어
Well somewhe