1.1.2. Cyclooxygenase-prostanoid cascade
Figure 1.1. Metabolism of arachidonic acid
Despite the diverse chemical structure of aspirin-like drugs, the antinociceptive effect of NSAIDs is mainly due totheir common property of inhibiting cyclooxygenases involved in the formation of prostanoids. Prostanoids areformed by most cells and act as autocrine and paracrine lipid mediators. They are n
PHB`s Separation & Purification
Target of this study conducted to obtain a purely material PHB purification process debris in the damaged cells, and to remove the remaining medium components. PHB has been removed during the refining process with just remove the present efficiency of the overall purification stayed in the 70-80%.
PHB Synthesis Pathway
Alcaligenes eutrophus PHB in normal circ
(3) POSTPONEMENT OF HAVING CHILDREN
The increased importance of careers ─ often for both spouses─combined with the desire to develop a nest egg, has caused many adults to postpone having children (and also to have fewer of them). Therefore, when children are born to older parents (perhaps 30 plus), they are treasured more. The anticipation seems to make the child more valued. the growth in
effect is brutal and harmful? It can be understood with smoking as social actions which depend on socioeconomic status.
(2) Smoking as Social Actions
“…… reason for the limited potential for individuals to shape their lifestyles in ways which are presumed to be desirable is that all social actions are grounded in and constrained by social circumstances.” (Nettleton, p.51)
“Socio
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
II. Yen carry trade
II. 1. What is Yen carry trade?
II. 1. (1) Typical meaning
The typical meaning is “borrowing at low interest rates in yen and using the loan to buy higher yielding assets elsewhere.” During the past decade, the trade has become a “staple” for many investors. One of the most popular forms of the strategy exploits the gap between US and Japanese yields. Anyone
What’s the priming effect ?
Priming is an increase sensitivity to certain stimuli due to prior experience.
Priming occurs when exposure to media activates related thoughts and feelings that have been stored in the memory systems of an audience member.
advertisement
should take 'priming' effectively
for
successful advertisement effects.
3) Brand Preference
Next chart shows the Mp3 player brand preference of 20s and college students.
Over half of 20s like ‘iPod’ made by Apple, and then iriver follows. However, in short, 20s and college students are not really want ‘Yepp’. Brand preference data might reflect to future sales and future market share. In terms of that, future success possibility of Yepp woul
2. Policy Analysis with Partial Capital Mobility
• Expansionary fiscal policy, fixed exchange rates
IS curve shifts right, Y and R increase.
Higher R increases foreign capital inflow.
• Creates BP surplus and upward pressure on currency.
Central bank intervenes in the foreign exchange market.
• Buys excess foreign currency.
Incr
ⅱ) Insolvency of enterprise and bank
- Insolvency of enterprise
In 1997, average debt ratio of Korea enterprises was 333%. It was relatively higher than that of USA(159%) and Japan(206%)
It caused insolvency of the enterprises, which lead to major companies went bankrupt.
- Insolvency of bank
at that time, Many Chiefs of financial organizations was sent from above(낙하산 인사).