Quick concession
Eliminate the chance of discussing on initial offer
Intimidation
Threats counter party when they lack of strong BATNA.
Mistake 1
Fail to formulate effective negotiation strategy
Mistake 2
Fail to encounter Gekko’s tactics
Mistake 3
Fail to shift the negotiation into integrative one
→ only focus on one issue(share price)
→ competitive negotiati
costs arise.
- Technological perspective
-Currently, due to the growth of the economy and the IT industry, the usage of the internet is estimated to have development. Moreover, the distribution rate of personal computers grows 30-40% every year which leads to a conclusion that at the end of year 2010, the number of PCs will exceed 40,000,000. In addition, the usage of mobile phones has reache
Cost Carriers market.
i. Targeting Low Cost Carriers
Low Cost Carrier (LCC)
Low Cost Carriers, which adopts a business model opposite to the traditional Full Service Airlines (FSA), are airlines that provide flights at low prices targeted toward the price-sensitive customers. Although FSAs have dominated the airline industry for long time, these days are many of them are recording d
Shock of 9/11, 2001
Affected airline industry
Fear for terrorist is prevailing
On going War with Iraq
As of March 20, 2003.
Death toll continues to rise
Threats of S.A.R.S
On February 2003
Travel warnings outstanding
APV (Adjusted Present Value) method?
: When there is no target ratio given, text book suggests using APV method instead of using WACC and NPV.
APV = Base
노선
국내간선 + 보조간선
간선, 보조간선
국내간선 + 지선
발전단계
초기 (호주, 뉴질랜드 제외)
성숙기
성숙기(유럽통합)
업체수
10
20
56
참여예정
8
2
3
보유항공기
73
896
510
시장점유율
일본 : 1%
호주 : 40%
뉴질랜드 : 70%
필리핀 : 30%
미국 : 25%
EU : 12%
자료 : CAPA, Lowcostairlines.org, 2004.
Ⅲ. Analysis Of DELL’s Case
1. SCM
- DELL’s direct model
Here is the dell’s direct model. We can see clearly the difference between general pc value chain and dell’s one. The picture below is dell’s hardware delivery system : dell directly deals with final customer. This direct relationship is the most efficient path. It can low cost and gives the best value for the product and s
Data minig tools
- Use a variety of techniques to find patterns and
relationship in large information and infer rules from them.
Detect customer's buying behavior and predict future behavior
by identifying affinities among
customer's choices of products
and services.
SENECA(Analyzed Method)
Product consistency tool
PVR(Analyzed Method)
Process Variation tool
Time-seri
Ⅱ. Opportunity and Risk Analysis
1. Opportunity Analysis
1) Examining Market size
(1) 경제적 요소
• 경제 동향
이란은 석유산업이 재정수입의 80%,수출의 80~85%를 차지하는 등 석유산업에 대한 경제의존도가 높아, 국제유가 변동이 국가경제 전반에 상당한 영향을 주고 있음
이란에 대한 외국
cost to the institutions.
2- New start program for aged people
This program is also for people who are over 50 and gives opportunities which are on-the-job training of small businesses, and supports outplacement or foundation. Moreover, if the small businesses have not enough labor force, these companies can get aged labors easily. Actually, this program was not have perfect system, but will
Benefit of Disney park and resort's experiences.
* PRIZM NE: classify location of Disney's park and Resort in Orlando
Disney World (Orlando, FL)*
P.O. Box 10070
Lake Buena Vista, FL 32831
▪ Targeting
: Select the segment or segments to enter
Target marketing strateg