Customs of Korea
Korea has a kind of complicated process of wedding customs. Since Korea is very group-oriented culture, private weddings, such as having a marriage ceremony surrounded by only best friends or bride’s parents and groom’s parents, are considered quite strange except for celebrities. Interestingly, there is a job who pretends to be friends for either bride or groom, it’s impo
3. Internal Analysis
Mobile industry is evolving from 3G to LTE
Need services for LTE users which is differentiated from 3G services
“롱텀에볼루션(LTE)시대를 맞아 데이터가 동영상 위주로 바뀌는 등 2016년 모바일 비디오가 트래픽 70% 이상 차지할 것을 대비해 더욱 빠르고 강력한 네트워크를 구축할 것이다.
- 표현명, KT사장
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expected to be created through the new model.
II. Current Situation
A. External Analysis
자료 : 닐슨코리아클릭
The graph above shows how the mobile users are using the internet. It tells us that most of the smart phone users are using the internet service for searching basic information, reading news articles, and talking with their friends. First of all, sma
expected effect on the heart of the new government of national goals to create a more active economy, the major industry is considered
During the year 2009 the number of medical tourists visited Korea the government's target of more than 50,000 people and 60,201 people in 2008 compared to 27,480 people have increased 119% in 2010, not until the 81,789 people a room patients by recording a 36% i
1. Elastine’s current situation
Elastine lost it’s first place which was maintained during 7years
呂’s market share surpasses Elastine’s market share
2. Problems
1. Loss of original brand image
Original image
Change the model
Loss of image
2. Coming out of orient ingredient shampoo
Increase of customer’s interest about hair health
Ryo(呂) can satisfy custo
Internal
Many unnecessary lines
Lack of innovative ideas
Strategy just imitating other brands
Always second position in shampoo market
External
Slow shampoo market growth
High competition
Increasing diverse desire of consumers
Eco products failed to appeal to customers
Need a new creative idea
to win the competition in shampoo market
◎ 서론 - 테마파크의 개념 및 에버랜드 개요
테마파크란, 계획적으로 설정된 주제를 이용하여 환경, 놀이시설, 이벤트 등을 연출하고, 분위기를 조성하여 방문객에게 감동과 즐거움을 제공하는 레저공간으로 정의되며 사람들이 실제로 경험하고 즐길 수 있도록 연출해 놓은 테마공간이다.
- 박
1. 문제 제기 및 프로젝트의 목적
패밀리레스토랑(family restaurant)이란 용어는 미국의 외식 산업이 발전을 거듭하면서 생성된 레스토랑 형태로서 국내에서는 80년대 중반부터 들어오기 시작한 새로운 개념의 업태이다. 패밀리레스토랑은 말 그대로 가족동반 고객을 겨냥한 전문 외식업소로서 가족
Advantage from the process
1. Low Cost from Economies of Scale
Collect huge amount of laundry from its stores & Automation System
Need huge Initial Cost & Fix Cost
However, lower the average cost by ① washing laundries in one location
② reducing labor cost
2. One-day service from the automation laundry system.
Situation Analysis
TGI introduction
First open in 1992, celebrated the 20th anniversary of the family restaurant
The first foreign brand that adopt family restaurant management technique
It made a boom in the foodservice industry with differentiated service,
WOM(word of mouth) and so on.
They lead the foodservice industry without any advertising campaign
as a Market developer