with a focus on the company's flagship brand AMOREPACIFIC, which is a modern distillation of oriental beauty. AMOREPACIFIC, on the cornerstone of its success in NewYork and Seoul, is solidifying its position as a genuine prestige as well as communication the unique world of its brand to new foreign markets.
Part 2 Foreign Market : ITALY
Italy Analysis
Selection Factors
Type of business - Cosmetics Manufacture
Products - cosmetics, shampoo, soap, toothpaste, green tea process
Establishment - 1945.09.
The 18th largest trading partner and the 5th largest one among EU countries.
A peninsular state of the Mediterranean a base for entering the Mediterranean market.
Fourth-largest market for cosmetics market
Trying to strengthen the tie with the
1995 : Started a business as 'AUCTION WEB'
1996 : Switched to a limited company and
began to receive a service fee
1997 : Renamed to ‘E-BAY’
.
.
2001 : Established "E-BAY SINGAPORE", "E-BAY IRELAND”,
"E-BAY SWISS", "E-BAY ITALY" and "E-BAY KOREA"
Took over the Korean open market site 'Auction'
2002 : Took over the payments company ‘PAYPAL
Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics market in China has been attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterprises mainly target at the most developed cities and have been dominating the premium market. Owing to the relatively high pricing, high
(2) Trend income statements
(%) 2009 2008 2007 2006 2005
sales 338 367 191 143 100
gross profit 4 301 409 174 100
operating income -330 254 479 179 100
income before income tax -906 128 482 169 100
net income -15,685 2,123 7,877 1,120 100
From comparative income statements and trend income statements above, we can see that net income in 2009 plunged dramatically. However, compare to 2
crisis in 1999. Brazil, Argentina, and Colombia are countries that underwent economic crisis most
frequently
from
1980.
In
1992,
Brazil’s
inflation
rate
reached
1.175%.
Moreover
Brazil
was
supported by IMF bailout in 1998.
The range of fluctuation of the foreign exchange rate in Brazil real shows dramatic movement.
LG Business report targeting B
Ⅰ. Introduction
1. Purpose of Research
The following are the main purposes of this research: analyzing the event of North Korea Collapse and the following scenarios which were assumed by scholars, suggesting different diplomatic strategy and relations of foreign countries and counter-plan of government of South Korea, and finding the role of U.N. in the event of North Korea Collapse and i
1. Problem Analysis
1) General Explanation for Sejong City
Sejong is a city's name where government ministries is going to be located by 2015. It will take place in Nam Myeon, Keum-nam Myeon and Dong Myeon, Yoen-gi Gun and Jang-gi Myeon and Ban-po Myeon, Gong-Ju City in Southern Chung Cheng. It will be a self-sufficient city revolved around administration function. Also, other education,
foreign tourists decreased by 10% over the previous year. However, Korean airline's annual sales of 2008 increased 15.9% over the previous year to 10 trillion 2,126 million won. It is the first time it exceeded 10 trillion won since its establishment. Sales revenue of 2008 was approximately 126% of sales in 2006, and this is very outstanding from all other airline industry. The company's annual r
excess liquidity and bubble economy caused by cheap money policy
-IT bubble collapse and recession caused by 911
-explosive increase of housing loan caused by low interest policy
-ultra low interest → excess liquidity → bubble economy
Sub-prime and collapse of housing bubble
home mortgage raised spending but created consumer debt
housing boom turn into bubble
default on mor