1. Background
Scent: Odor
The sense of smell gives rise to the perception of odors, mediated by the olfactory nerve. The olfactory receptor (OR) cells are neurons present in the olfactory epithelium, a small patch of tissue in back of the nasal cavity. There are millions of olfactory receptor neurons that act as sensory signaling cells. Each neuron has cilia in direct contact with air. The
1. Introduction
i. Exordium
This group project is about the study about one company is related with culture or tourism industry. We select IBIS hotel as a subject of our group project. First, we look into the basic information about IBIS hotel. And rest of our study are done by using a comparative study between IBIS hotel, Seoul Royal hotle and Sejong hotel, SWOT analysis and investigate market
. Summary:
1. Industry overview-- current situation of Korea pizza market
Korea pizza market with Big 3 brands as its center, an intense competition with large numbers of unique and new product was appeared, so that expand the size of Korea pizza industry and ushered in the mature period with 1 trillion won in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence
of improvement
Even though Novotel has beautiful garden located in front of Haeundae beach, but it doesn't any help for profit-making. It doesn't make full use of it.
The direction of improvement
Install a fountain in the middle of garden using Novotel's symbol and make some spots that customers can take a rest while enjoying the fountain and Haeundae beach.
Expected Effectiveness
As we
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
of Woman drinker is going up-Woman in her 20's is rasing up
⑤ The degree of so-ju is decrease
After 30 degree so ju in 1965, alcohol of soju is slowly go down.
Well-being trend makes degree of so-ju down.
People want to drink 18's degree so ===>> low degree soju is new trend
s &nb
2) Facilities
- Marriott international
Marriott International is a leader and strong competitor in a variety of industries, including hotels and motels, food service, facilities management, retirement communities, and vacation interval ownership or time-shares. The Marriott family, the company's founders, owned a 21-percent interest in the company in the mid-1990s.
Marriott's primary enterpris
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many
of Alessi are scattered around and are not controlled by Alessi. Even though there are many online shops, with not arranged by Alessi, Alessi will not occupy much online market share.
Segment market
according to :
Gender
Income
Social Class
Life style
Personality
Loyalty
Media & Shopping habits
Overall
Female
Interest on design and stylish life style
Willing to p
To make breakthrough progress in the molecular understanding of transcription and its regulation
disturbances in transcriptional regulation contribute cancer, inflammation, heart disease and metabolic diseases.
Essential to be able to direct this development to form only the wanted type of cells
Gene targeting in ES cell
1. ES cell culture
2. Construction of targeting vector
3. ES