Summary
1. 소비자 의사결정은 소비자 행동의 중요한 부분이지만 우리가 제품을 평가하고 선택하는 방법은 의사결정과 관련한 새로움이나 위험의 정도에 따라 크게 다르다.
2. 결정은 하나의 제품을 선택하는 데 일련의 단계로 구성된다.
3. 의사결정이 항상 이성적이지는 않다.
4. 온라인 원천에 대
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
decision making for the China market
China was an uncertain environment. Decision maker didn’t know all alternatives and outcomes, even probabilities. Since they were lack of so much information about how the tire market in China flows, they had to make careful decision making.
First, they had to identify and define the problem. Their primary problem was “nothingness”. They had no inform
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
Introduction
The purpose of this article is to explore some dimensions of the relationship between research and theory, including the relationship between researchers and practitioners, using the lens of the debate around evidence-based management.
EBM can be construed as making better decisions by integrating managerial expertise with the conscientious, explicit and judicious use of best e
decision-making)
의사결정의 사전적 의미란 기업경영에 있어서 기업목적을 효과적으로 달성하기 위해 둘 이상의 대체 가능한 방법 가운데 한 가지 방향을 과학적, 조직적 및 효과적으로 결정하는 것을 말한다. 이러한 의사결정은 먼저 결정에 필요한 여러 자료를 종합적으로 파악하여 문제해결을 위한
doesn’t have a “strategy,” but it does have a goal: to be the leading global power company.
“We try a bunch of stuff, we see what works, and we call that our strategy”
AES is committed to the value of fun.
- The company provides fun by giving its people interesting things to do, decisions to make, challenges to meet, lots of opportunities to learn and try different things.
Executive Decision Making At General Motors
1908년 빌리 듀란트에 의해서 설립된 GM은 2001년 전 세계 직원 38만 6천 여명에 이르며, 3만여 개의 부품 협력업체들을 거느리고 있다. 전세게 50여 개국에 생산. 디자인. 조립 기반을 갖추고 있으며 연간 190여 개국에서 1천만대 이상의 판매를 올리고 있는 세계 제일의 자동