As an input,
New circumstances called Big data will bring new opportunity& competitive advantage to firms via BI.
As development of BI,
BI can include unstructured& real time datum
-subset of BI based on statistics, prediction, and optimization in advanced way.
What is Big Data?
Big data is not only huge, but also has various styles
data, an amount of imported beer is increasing massively. Look at the right chart, this chart tells how much imported beer are cousmed in korea.
Comparing to 2009, imported beer increase is almost twice. and imported beer’s market share is consis of 3 big brand.
The first one is 아사히, which has 28% second one is 하이네켄, which has 26% and third one is 밀러, which has 20%.
of various business conditions
▪ Increasing customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury goods
▪ Need of strengthening image marketing
▪ Need of strengthening customer-aiming marketing
▪ Construction and up-grade of system
▪ Targeting VIP customers
been increased by 20~103% compared to that of 2009. These data prove how people’s interest on diet is incredible.
It is not an exaggeration to state that people put tremendous weight on their appearances nowadays. In particular, Koreans show extreme concern about their weight. ‘Well Being’ has been a trend which has shown explosive growth during the past decade and is still a major
1. Executive Summary (less than 1 page)
Only a couple of years before Cyworld used to be the most used SNS service in Korea. The invention of Cyworld came as a huge shock to most of us back then. However, the Cyworld’s great success didn’t last very long. Cyworld was reluctant to adapt to consumer’s new life style as quickly as the other SNS such as Facebook, and as the smart phone become