Export the service concept
Import customers
Transport customers to new locations
involves services to the customer’s physical possessions.
Export the service to a local service factory.
Import customers
Export the information via telecommunications and transform it locally.
Market Drivers
Competition Drivers
Technology Drivers
Cost Drivers
Government Drivers
The Beta distribution is very useful for modeling the probabilistic behavior of certain random variables such as proportions, constrained to fall in the interval (0,1)
Features of the fisheries distribution
Difficulties in controlling the supply and demand
Settlement of consignment system
Easily spoiled product
-> quick distribution process needed
Difficulties in standardization of the product
High distribution cost
The function of two agents
Promote fishery production & specialization
Preservation, Standardiz
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods