color and taste of Orient. So our marketing will focus on those two concepts with active and close promotion to consumer.
3.4. Strategies(4Ps)
①Price
The white sheep’s competitor is not some royal and expensive drinks like whisky, wine, and so on, but the beer which has been solved around sports games. So our white sheep’s price should not be expensive than common American beers i
aging the society. So people show interest in anti-aging product and this market is broader. Third, further more many customer doesn't buy cosmetic through door-to-door sale. Over 93% of cosmetic are sold through department store and retail outlet. So we need to change sales strategy adjusting this trend. Fourth, Major customer group are change. Now cosmetic industry's main customers are 20s and
01. Executive Summary
Advisory Proadtive
Client JanSport
Project Name New 2014 IMC strategy for JanSport
Brand Description
World-renowned backpack brand with long history and its identity
Products: backpacks with various shapes, designs, patterns and colors
Target customers: university students at the age of 20’s
Brand slogan: “discover freedom.”
Marketing Issue
Problems
Short-
2008’s end of the year. Did you remember ‘Our naver will introduce new main design in 2009.’? Now Nate is advertising the nate cimentic. But we think nate cimentic should be developed more conveniently. Developing this program more convenient, Nate must advertise new main design on TV. This advertise doesn’t have to have famous actor and actress. Our target is 10s and 20s. So, our advert
2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color laser multifunctional printer business. According to IDC 5000, for five years from 2000 to 2005, Samsung Electronics achieved the rapidest growth in the printer market by CAGR 24% growth rate for 5 years.
From 2003, the reason why Samsung Electronics focused on producing color las