프리미엄 브랜드 - Miller Genuine Draft, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch
저가 브랜드 - Aguila, Castle, Miller Lite, Snow
글로벌 4개 브랜드 (1) Pilsner Urquell (2) Peroni Nastro Azzurro
(3) Miller Genuine Draft (4) Grolsch
기존 전략 분석 – 4P
Products
독일 맥주 순수령
전통적 방식의 양조
두 종류의 ho
-20世紀 英國詩-
(1) Thomas Hardy(1840-1928) : "The Darkling Thrush"
"The Darkling Thrush"
1 I leant upon a coppice gate
2 When Frost was spectre-gray,
3 And Winter's dregs made desolate
4 The weakening eye of day.
5 The tangled bine-stems scored the sky
6 Like strings of broken lyres,
7 And all mankind that haunted nigh
8 Ha
2011: Completion of the high-quality
3) Strategies of 2011: Challenging and passion, Reinforcement of the new growth power.
(Strategy of sales is to achieve total sales of 215 billion dollars and total export sales of160 million dollars, reinforce the ability of OEM, and develop a new enterprise and vary the enterprise. Strategy of production is to have a efficiency in production (errors in
-20세기 영․미소설-
-20세기 영국소설-
(1) Joseph Conrad
"Heart of Darkness"
(2) D. H. Lawrence
"Sons and Lovers"
(3) James Joyce
"A Portrait of the Artist as a Young Man"
(4) Virginia Woolf
"To the Lighthouse"
(5) Graham Greene
"The Heart of the Matter"
-20세기 미국소설-
(6) Theodore Dreiser
"Sister Carrie"
(7) Ernest Hemingway
"The Sun a
1. The basis on which posterity will rank our civilization is the quality of our ideas. Our position among civilizations is determined by the _________.
① location of our civilization ② value of our thought
③ influence we have ④ rigidity of our thought
⑤ quantity of our thought
2. As you drive a car on a straight road where the sun is beating down, you may seem to see a shim