20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers an
Ⅰ. 서 론
한국은 2002년 65세 이상 노인이 전체인구의 7.9%를 차지하여, 고령화 사회(Aging Society)에 이미 진입하였다고 할 수 있다. 일반적으로 UN은 연령구조에 따라 고령화 관련 분류는 만 65세 이상 노인의 비율이 전체 인구의 7%를 넘으면‘고령화 사회(aging society)’, 14%를 넘으면‘고령사회(aged society)
book called ‘Kyung-jang experience’ following statement was said.
“By that time, the one who were not familiar with bathhouses could not talk or open their eyes due to the heat coming out of hot bath. Many enjoyed warm bath by closing the entrance of the bathhouse. Nowadays, there are many bathhouses in cities and 20 to 30 glamorous prostitutes would comb my hair and scrub of my dirt.”
20th century. As the average lifetime is getting higher, the percentage of World`s population aged 65 and over is going up.
Figure4. Percentage of World’s Population Aged 65 and over (*Projection)
20th century governments in the developed countries decided to expand public pensions. They decided to und them on a pay-as-you-go so called paygo basis. The paygo model was attractive comp
A. 연구의 의의(意義)와 목적(目的)
“디지털이다!”(Being Digital!)
이 짧은 외침은 과학자의 한계를 넘어서 이제는 미래의 예언자가 된 네그로폰테(Nicholas Negroponte)의 책 이름이다. 네크로폰테는 이 책으로 일약 미래학의 선두주자가 되었으며 우리나라의 방문에는 수 많은 사람이 그의 강연에 참석하기