brand power. In fact, Pizza Hut had been a market leader. Though people loved Pizza Hut most, it was only until 2009. After then, the market challenger Mr. Pizza got the title of market leader. Their sales and the number of restaurants are bigger than those of Pizza Hut. The reasons are that Mr. Pizza targeted women in their 20s or 30s and applied differentiated marketing strategy for them. For e
20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose that segmentation for targeting. Then Saturn released utilitarian models low priced. But, Saturn also advertised company's images for old people.
(new)
→ import-intenders
→ High-end customers.
→ Luxury loving people.
Saturn has always been the one brand in the GM lineup suitable for attracting import-i
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
1. The basis on which posterity will rank our civilization is the quality of our ideas. Our position among civilizations is determined by the _________.
① location of our civilization ② value of our thought
③ influence we have ④ rigidity of our thought
⑤ quantity of our thought
2. As you drive a car on a straight road where the sun is beating down, you may seem to see a shim
시세
시세이도는 2002년 올해로 창업130주년을 맞이한다. 100여년동안 동양미학과 서양과학 그리고 비즈니스 테크놀로지가 조화된 개척정신은 시세이도의 기업철학으로서 오늘날까지 지속되고 있다.
창 업
시세이도(資生堂)는 메이지(明治)5년(1872), 한방약이 주류인 시대에 있어서, 일본 초의 양풍