2015.
Opportunity Recognition
First of all, the CEO of Intek IMS Hong-kyoun Shin recognized opportunities from his working experience. In his personal history, he worked for a measurement system company in the trading and development department for about 20 years. Thus, he had good access to the information about the industry of measurement system ,and he was able to specialize this informat
for domestic smartphone release]
Agency
Main strategy
The number of released model(year)
SKT
- smartphone user goal: 2 million people
- smartphone's proportion: 40% of the total volume
- Android: more than 90% of the total volume
6(2009)→20(2010)
KT
- smartphone user goal: 1.8 million people
- expansion of line-up
- smartphone's proportion: 20% of the total volume(increase of Androi
for healthcare is also expected to increase.
The medical device industry in China was valued at $15 billion in 2009, accounting for more than 5% of global medical device industry and by 2016, due to the increase in patient pool and improving healthcare infrastructure, there will be an increase in health expenses and awareness and affordability up to $25 billion.
Currently, developed count
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
51. Celler-Kefauver Antimerger Act : This act, passed in 1950, made it illegal in certain circumstances for a firm to merge with another by purchasing its assets. This strengthened the Clayton Act.
셀러-케파버 반합병법 : 1950년에 통과된 법령으로 특정한 상황에서 한 기업이 다른 기업의 자산을 구매하여 합병 하는 것을 불법으로 만들었다. 이것은