want to inspect equipments by themselves, while not giving up the cheap price.
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s a
image and it can be referred to as a typical example of the disadvantage.
B. Hollys Coffee
Hollys Coffee is a well-known Korean coffee retailer founded in 1998 and it has developed into one of the domestic competitors of foreign coffee retailers such as Starbucks and The Coffee Bean & Tea Leaf in Korea. Since 1998, Hollys Coffee has steadily increased its stores and the number of them has am
and that the well-being trend has increased the attention on rice-based products; we not only suggest Rice Burger’s re-launch but also believe that it will succeed. With the recent crisis on fast food industry, the number of chains is decreasing dramatically, while Lotteria still remains the first place in both sales andnumber of chains. Due to the anti-fast food syndrome, competitors like McD
and 55% said they will and 16% said OK so 80% of the people who have heard gave a positive answer. In the other hand however 1 person from the people who have never heard of trekking said he/she will never take part in trekking and 4 people who have heard of trekking said they will never take part in trekking.
4-3-1. Customer Image
Even though the core customers of 20s and 30s have the tendenci
and innovation in the long run. In the weak segments (i.e., large-sized), Hyundai should acquire the brand ‘Volvo’ to obtain a luxury brandand acquire technology in the short run, and launch its own luxury brand in the long run.
1. Introduction to Hyundai Motors
1.1. World’s Sixth Largest Car Maker
Since its establishment in 1967, Hyundai has been the number one car manufacturer