Ⅰ. Text Book : Middle School English 1 (교학사, 2000)
Ⅱ. Unit : Lesson 12. The Year of the Horse
Ⅲ. Goal : Understand a legend about the Chinese Zodiac
Ⅳ. Objectives
a. Terminal Objective
Students will understand the given text and will be able to
understand the storyline in general.
b. Enabling Objec
Icebreaker: The China Entry Decision
Icebreaker의 창시자이자 CEO인 Jeremy Moon은 뉴질랜드 웰링턴에서의 18시간의 비행은 그를 녹초로 만들었지만, 매해 반복되는 여행으로 이곳 상하이에 제품을 판매하고 있기 때문이 아니라 제품의 자료를 얻기 때문이며, 2008년 올림픽을 기념하는 베너를 보며 중국시장에 진출
Background of the case
Maersk approach
Strive to create long term value
Sustainability strategy
Health and safety
Climate change and environment
Responsible business practice
Social responsibility
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
2.2 Change the system
-Tangible changes
Change of the office circumstance
There is no personal desk or chair in the headquarter office of UNICLO. The CEO, Yanai, thought providing individual desks for employees hinder making creative office atmosphere because employees were just busing holding their position and status. Moreover in this atmosphere employees didn’t discuss and cooperate.