II. Overview of Project
A. Purpose of Project
The purpose of this analysis is to apply McKinsey 7-S analytical model to generate a comprehensive system analysis of Casamia Co., a manufacturer from Korea. This examination should help us understand more about the organizational issues of the company to accordingly discover problems and formulate solutions. This process is carried out in a team th
in task.
5. Skills
As Celltrion is a pharmaceutical company, its main purpose is developing and manufacturing bio-medicine. In that area, the no.1 skill which Celltrion has is ‘bio-similar’. Bio-similar is a variant of a biopharmaceutical that is marketed following the expiry of the original patent. It means that bio-similar copied original medicine’s quality, effect and safety. Also as
Organic and horizontal structure
Quotation from the CEO, Seo Jeong-Jin
Consists of president, vice president, 2 overall directors and 5 departments
Middle-sized corporation->Large-sized corporation
Shared Value : Honesty
Wants the stock to show the exact value of the company
System : Accounting system.
Celltrion includes development costs in “intangible assets” account
only
□ 10년 후 존재할 수 있는 기업 (게리하멜)
어떤 사람들은 개념적 및 전략적 사고에 능하고 또 어떤 사람들은 그것이 부족해서 배우지 않으면 안된다. 우리들은 종종 분석적인 사고(analytical thinking)를 개념적인 사고(conceptual thinking)로 착각하지만 나는 종종 대단히 분석적이지만 개념화 능력은 떨어
3. Key Problems
3.1. Problems of strategy, staffing and skills:
market share decrease in Smart Phone market
Recently, LG Electronics made poor performance due to their lack of appropriate management in Smart Phone market. The most critical reason in this problem is that LG Electronics’ wrong strategy toward starting Smart Phone market brought staffing problems and excessive attachment fo