TAM의 개념
기술수용모델 : Davis (1989)
기술수용모델은 TRA에 근거하여 정보시스템의 사용자 수용을 모델화하기 위해 만들어졌다. TAM에 의하면 수용자의 기술에 대한 태도와 사용의도에 영향을 주는 가장 중요한 요인은 새로운 기술에 대한 인지된 유용성(perceived usefulness)과 인지된 용이성(perceiv
of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solution between two extremes
Disclosing information about a client
somewhere between revealing every detail and revealing nothing
Model I
Praise others
Do not confront
Advocate to win
Tell no lies or bombard
Stick to principles
Model II
Encouraging confronting own ideas,
help each other uncover assumptions
Recognize people’s ability to reflect
and self-examine
Advocate, but also invite inquiry and
self-reflection
Encourage everyone to say what they
know but are afraid to say
Advocate, bu
The Theory of Communicative Action
Unlike the previous two patterns, Habermas’s theory of communicative action is not a cultural idea of social action. He eschews the sort of legislative methodological restrictions and epistemological assumptions that we focused on Winch, Becker, and Garfinkel. Like the other two research programs, however, the theory of communicative action emphasizes the cen
Description
Behavioral theory that claims that there is no best way
to organize a corporation, to lead a company,
or to make decisions. Instead, the optimal course of
action is contingent (dependent) upon the internal and external
situation.
Meanings of the Theory
Leadership effectiveness goes beyond traits and behaviors
Some people are successful in some situations and