routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, th
③ Environmentally-responsible aviation : By March 2010, EU-based airlines must provide carbon dioxide emission reports. That’s why, over the last six months, several EU airlines have begun using bio-fuel either wholly or in part on certain routes. This trend is now spreading to North America where several airlines have indicated their interest in buying eco-friendly jet fuel.
3. History w
Airline’s the total sales are decreased. Asiana Airlines recorded the amount of loss 236,680,740,000won. But big damage is not. Because ‘Korean Air’ which is competitive company also are decreased.
Currently, the domestic flight of Asiana Airline is 12 city, 15 route and international airline is 21 country, 66 cities. The city which has the most many route is located in the Japan. Asiana A
Airline by appealing with a perfection, quality, thoroughness, convenience.
- With a perfect and best image, Korean Airline strives to be distinguished among other competitors and they have a brand positioning effect to be in that image. This positioning condition is related to convenience factor, the goal which the airline should prioritize such as route, schedule, scale, alliance with other
Goals
Short-haul airlines associated with Domestic • International region for customer benefits
Customer satisfaction management system through Cost competitiveness
Promoting local economy invigoration
Management Policy
Stick Low air fares suitable for short-haul air travel
Building Low cost•High-Efficiency Management system
Developing short-haul flight routs
1. The fir