the New Beetle.
Threat
Small car market of US is already occupied over 1/3 and Japan’s car also occupies 15.4%. It will be competitive in this market. And recently, a preference of full-sized car and SUV is now being increased in US market. There will be huge threat to the New Beetle. In fact, New Beetle’s share declines approximately 5% below.
Market Analysis of New Beetle
the market dominator. It has many popular franchise, as well as long history and better quality compared to Oxford. Onthe other hand, Oxford has lower price at the cost of poorer brand image.
We segmented customers into three groups of kids, parents and kidults, and we believe Oxford should target the last one to increase its brand image and sales. New products should focus on larger and more
Treasury and Accounting
• Help Desk
• Human Resources
• IT
• KY Fulfillment Center
• Legal
• Marketing
• Merchandising
• Powered by Zappos
• Project Management Team
• Pipeline Team
• Shipping/Logistics
• The User Experience Humans
*Henderson, NV, US
iv. SWOT Analysis
• Pipeline Team
• Shipping/Logistics
• The User Experience Humans
*Henderson, NV, US
iv. SWOT Analysis
3. Organizational Culture
It’s the belief of Zappos that if you get the culture right, most of the other stuff like great customer service, or building a great long-term brand, or passionate employees
means that the seriousness of each accident is getting bigger because the frequency of disaster occurrence is being reduced by increasing interest and management.
< Shifts of industrial disaster rate >
There are serious problems such as a lowering will to work or destroyed family caused by damages like worker’s death. Therefore, it is necessary to have specific analysis focusing on heavy indu