motivated to attend to and process information
when they find it relevant
Goals
Outcomes that we would like to achieve
You might have goals for saving money, enrolling in a class
you want to take, or taking someone special to dinner
An internal state of tension caused by
disequilibrium from an ideal or desired stated
Inconsistency with Attitudes
New information i
Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
and continually improving by providing on-going education. To assist with our mission, we will focus on the following guiding principles:
- Safety will not be compromised
- Be customer driven, both externally and internally
- Develop the attitude that conformance to customer expectations has top priority
- Understand that improvement includes everyone in all parts of the organization
-
and make their nice body of shape. If the Nike ads had made long time ago when people struggle with their daily food, I wouldn’t have succeeded in the market.
4. Motivation
What we learned motivation in the class is defines as “an inner state of arousal.” With aroused energy to achieving a goal. Consumer can be motivated by watching Nike ad. It can be several ways to people
1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Korea as a monolingual country has found in English language a convenient access to the world and this is one of the reasons why t