Processing Goals
This commercial uses rote learning process. With rote learning viewers need to make no effort to actually learn. The learning happens automatically while the viewer is watching the commercial. Rote learning is passive and automatic form of learning. Basically, it means that people can easily memorize the main point of the advertisement very easily simply just by watching the
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
food, clothing and shelter.
3) Geographical features
The geography of the Russia is quite various. While the southeast is a tough mountainous district, the northwest is an open field. The Ural Mountains is in the middle of Russia. Also, there is Central Siberian Plateau in the north center of Siberia which is a huge highland. Besides, there are many rivers, streams and lakes.
4) Composition o
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Food Product Geography
Shopping Media Future Urban scale
Sports Achievement Literature Life cycle phase
Problem recognition
Cause consumer purchasing decisions, and enable the purpose-oriented
Information navigation
The process of gathering useful information
Evaluation of selected alternative
Beliefs and values of the existing information structure is a co