Ⅰ. introduction
A demand of Korean Cabbage has various characteristics compared with other food because of seasonally demand. First of all, there is strong seasonally demand change especially just before the winter. Traditionally, Koreans store cabbages with salt and levigated chili, we call it Kimch, in the fall for consuming during winter. Also, as same with other food, the supply of cabbag
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
I. Introduction
1. Understanding of Kimchi
History
Given the facts that Koreans have been using vegetables and making salt from ancient times, and the era of making fermented foods, such as pickled fishes and soy pastes, we can assume that some kinds of Kimchi have been made since the period of the Three States. Kimchi, Korean traditional fermented food, is stemmed from natural environment, su