and grain has been a staple food, the Korean has started to eat salty vegetables for nutritional balance. Also, the distinctive four seasons have made Kimchi as one way of storing vegetables in order to prepare for environmental condition. Around the mid of Chosun era when the red pepper became one of spices forKimchi, the taste ofKimchi became even hotter andthe kinds ofit were diversified.
Kimchi-refrigerator, 'Whisen' for air-conditioners, and so on.
As you see the advertisement for each kind of products, They publicize differently each others : 'TROM' emphasizes it's high-quality of motor for powerful operating, advertisement of 'Kimjangdok' tries to accent its efficiency storing. And 'Whisen' advertising its own strong points. As you read mentioned above, you know that
to express the gratitude forthe U.S army officer during the Korean war in 1950, Korean government built this hotel according tothe name of a lieutenant called Walton Walker who died in an accident in Seoul Gwangjin area. But soon theinternational tourism bureau took over the management rights according tothe arrangement of Korea government. April 8 in 1963, It was completed with 214 rooms and
of essential home appliances
B. Not for just kimchi
→But for all groceries which have to be stored under certain circumstances
C. How can it be smarter than previous one?
D. The most inconvenient point:
“We cannot see inside”
중략
2. Situational analysis
Current situation
A. Overall
The first kimchi refrigerator <DIMCHAE> in 1995
Kimchi refrigerator mark
the article about donut market. 'Mr dounuts' which is owned by Japaness company opened forthe first time in Meong-Dong. While there is only Dunkin Donuts and Krispykreme company. It raises 30% of growth rate due to change eating pattern which is more convenient.
The major donut company is Dunkin Donuts. The nuber of shop is 486 that is 90% of whole market. But in 2004 there is no strong posse