Analyzing 4Ps OfCrown Bakery
Product
invented 100% milk short cream cake first in Korea
Price
various price range
Place
franchise stores
Promotion
Christmas season marketing
Discounts service alliance with SK Telecom, KTF etc
#1. Objective setting
Reinforce competitive advantages in short cream cake
Make new product (신상케익)
- Bakery Industry Bakery industry : Window bakery, Franchise bakery, In-store bakery
1. Classification of Bakery industry
(1) Window Bakery
Window bakery is where workforce is below 10. We can also devide it into large-sized, middle -sized and small sized bakery according to the number of the workforce. The large-sized and middle -sized bakery produce and sell a large variety and amou
-establish products' safety
follows the well-being trend
target children
-set on produce at china
Window Bakery
Window bakery is run by itself where workforce is below 10.
large, mid and small-sized bakery
Ex. 황준호bakery
Franchise Bakery
Under license, the bakery get a right to run certain brand.
Special supports or control
One of our competitive strengths is the ability to anticipate consumer dining and taste preferences and adapt our menu to the latest trends in food consumption to keep it relevant to consumers. We create new menu items to keep pace with changing consumer tastes and preferences, and regularly update our ingredients and cooking methods to improve the quality and consistency of our food. Generally,