Market Analysis & Marketing Plan
Caffebene
Table of contents
1. Company Description
Caffebene was launched in 2008 by CEO, Sun kwon Kim. This company is domestic coffee brand in Korea. Caffebene has the largest number of stores among coffee brands. Also their sales are ten billion in the 2010. Caffebene was reputed by the other people that native brand is efficiently competing with the overse
the government's wage controls and activation of the labor movement. So that policy is expand the medical support, and recreational life support, support, and self-development that was replacement welfare. But in the crisis of economy, a lot of benefits was reduced or abolished. In the past, the preferred term by a longtime employee for the purpose of preventing employee turnover has been used.
be helpful for getting a job in hospitality industry
3. I believe that a curriculum of hotel management department will be helpful for going to a graduate school ( major related to hotel management)
4. I am satisfied with an internship program.
Total Average
Correlation between satisfaction in education services and satisfaction in overall satisfaction about education service
Subject of the Research
Conduct research on international students’ satisfaction with international exchange program of Kyonggi University
Object of the Research
111 International students who are studying at Kyonggi and Ajou University institute for international education
Beginning of the Research
We would like to study about the quality of Kyounggi University institute for
so newcomers
can obtain job requirements as SK employees.
Session 2: OK! Adventure
In the session 2, newcomers learn SK management strategies such as
marketing strategy, customer satisfaction and distribution management, and apply
the knowledge which they learned in previous session to real business. In this
stage, they also build teams to conduct DiSC dimension of beha