communication possible. In this service, general users can easily modify and compliment the served information.
It means, the environment that everyone can use served data and create various service is provided, and the lots of systems which promote users participation are based. For example, Wikipedia, Amazon, ebay, and intellectual knowledge search service at never let us to share our knowledg
communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.
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important activity more than basic living activity consumption also perform critical functions as Medium forming Social relations, and as system conveying meaning created by Society In short, in modern society, consumer spending provide a means of communications with other consumer. And in our country trends has been used as very different meaning. so It is obscure what is the exact meaning.
promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can t
ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities they are faced with. We are also going to suggest possible future strategies in order for them to adjust to the new circumstances.