Scene analysis (Murial)
MAO theory
Motivation
Willing to good at “Investment tequniques”
(High Motivation)
Ability
Lack of financial awareness
(Low Ability)
Opportunity
Have enough money to hire accountant
(High Opportunity)
TPB Theory
Attitude toward
act or behavior
Personality: Extravagant
Investment tequnique is fit to her
Subjective Norm
Investment t
behavior. Because it provides many real various example of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episode 22
In this episode, one man (Tom) who searching for jobs wants to do plastic surgery because he t
아름다움의 시작입니다.
비너스는 아름다운 패션입니다
5. Jingles
♬ ‘사랑의 비너스’
6. Characters
없음
7. Packaging
Current Marketing Program 1. 제품전략
충성도 전략: Venus Family Card
2. 가격전략
Premium Price Strategy
3. 유통전략
간접 채널: 풀 전략 – 광고, 이벤트, 온라인 블로그
직접 채널 직영점
Ⅰ. 개요
지도성이란 조직의 공동목표 달성에 자발적이고 적극적으로 참여하도록 구성원에게 영향을 주는 행위이다. 그러므로 훌륭한 지도자 밑에서는 구성원들의 사기와 충성이 높아지고, 협동적 노력이 나타나지만, 그렇지 못한 지도자 밑에서는 갈등과 대립, 불만이 커서 조직의 비능률을 초래한
2. Scene Analysis
(1) Convenience store Scene
1) Explanation of the scene
Whenever Jae Hee goes to the convenience store, employee always asks questions like ¡°Do you have a discount card?¡± and ¡°Do you have a point card?¡± Jae Hee is always asked questions by employee repeatedly. Jae Hee seems that he doesn’t have any discount card or point card. But, she is always asking th