The strategies for the Customers who changed their consumption behavior
The Customers who raised their participation about coffee will spend more than ever.
What if we provide more convenience environment to customers in terms of accessibility?
When we raise an access route, is the strongest competitor “DUNKIN”? NO!
Price Taste The number of store Service Brand Val
Differentiation, 경쟁사와의 Positioning 차별화
NOKIA
대량생산을 통한 원가 절감
저렴한 가격, 모두가 가질 수 있는 평범한 휴대폰
다른 휴대폰과 가격대비 성능비로경쟁
PRADA폰
기존에 휴대폰이 가지고 있던 이미지 “모든 사람이 가지고 있는 평범한 제품”의 이미지가 아닌 누구나 가
Strategies)을 사용하여 내담자의 irrational belief
를 확인시키고, 논쟁한다.
REBT's View of Insight
-통찰을 가지게 함으로써 emotional disturbance를 알게 하는 것이 반드시 필요한 부분은
아니다
-Insight viewed as insufficient for change, but it is seen as potentially harmful,
leading to self-blame(자기비난) and immobilization(고정화)
conditions
Family
Socioeconomic status
Commuting time
Noise,heat,crowding
Air pollution
Cognitive Appraisal of Stressors
Primary appraisal : determining whether a stressor is irrelevant, posivtive , or stressful
Secondary appraisal : Assessing what might and can be done to reduce stress
Coping Strategies
Control strategy
Escape strategy
Symptom management strategy
strategies.
Third, to see purchase behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could retake top of beer market again.
Ⅲ. Basic Framework
This study consists of total 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of stu