Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand
Introduction
In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country oforigin, but also vary greatly from each other. For this reason, foreign businesses
original 4Ps and Marketing strategy
Starbucks’ mission is to sell top quality and its own culture. So, what is Starbucks doing to achieve this mission? Let’s figure it out based on 4Ps. In terms of product, it offers high-quality goods. Products sold include beverages, pastries, whole coffee beans and coffee-related retail items. Also Starbucks commercializes brand image and sells it. In ter
of high income who can afford a $40K-$100K vehicle. Traditionally, customers in the market were defined by how much they could afford. However, market dynamics have changed. “Massification” of luxury brands is happening in the automobile industry as well. In the past, if you belonged to a certain group, you bought the cheapest cars and lived in the smallest houses. Now, people may starve lunc
of $500 million for 2010. No tech company (including Amazon, Ebay, Yahoo, or even Google) has experienced this kind of growth. At just under 2 years old in April of 2010, the company was valued at $1.35 billion. Groupon also owns several international operations, all of which were originally deal-of-the-day services similar to it, but then re-branded under the Groupon name after acquisition.