organic product
Target audiences
High class (privileged) Chinese women between their 30s and 60s
who enjoy spending for beauty
Product Image and product personality
A brand-name cosmetic product that only uses oriental ingredients.
Product positioning
by organizing a suitable lines of functional cosmetics for 30s and 60s.
Differentiated prices for each lines.
name was changed to Walkerhill. Sheraton hotel and franchise company signed an agreement in 1977 and convention center accommodating 6000 people was opened in 1982. After that Sheraton Grande Walkerhill was promoted as an official brand in November 2002. SK Networks who was the largest shareholder at that time merged the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
Current Misson
Raise of the level of awareness & sales.
To grow as an omnidirectional company like Italian company “Slowear”.
Goals
Attainment target of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Co
-The boom of technology
3. The Virgin brand & Entrepreneur & Culture
-Brand values for money, quality, service, innovation, competitiveness and fun
-The CEO’s characteristic & culture
4. Finance performance
The Virgin Group has no consolidated accounts for the Group.
Sell the right to use the Virgin’s brandname
The Virgin Group holds about 49% or 50% of the whole share
brand has a vision to put its brand philosophy on the succession of the coception of beauty and to give credit to the prescription as a global name-brand
A brand that pursues an epigyny of aesthetics
- By using the original resources from nature to take care of ones beauty, and
to develop an inter-relationship between human and nature
-To benefit the skin by making a body and mind that