분야
pptx1. Introduction of Virgin group
2. The Expansion and Development of Virgin
3. The Virgin Brand & Entrepreneur & Culture
4. Financial performance
5. Joint venture & Keiretsu of Virgin
Ⅱ. Question analysis
Why has virgin group established interorganization linkages?
Virgin group needs centralized control function? or not?
Ⅲ. Analyze Problem
connection of the Affiliates - finance
Joint venture disadvantages
Future of Virgin group
1.Introduction of Virgin group
-British international group founded in 1970 by CEO Richard Branson
-Richard Branson as a symbol of Virgin group
2. The expansion & Development of Virgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and services
-The boom of technology
3. The Virgin brand & Entrepreneur & Culture
-Brand values for money, quality, service, innovation, competitiveness and fun
-The CEO’s characteristic & culture
4. Finance performance
The Virgin Group has no consolidated accounts for the Group.
Sell the right to use the Virgin’s brand name
The Virgin Group holds about 49% or 50% of the whole share
