I. Introduction
In the year 612 AD an Imperial Chinese army of more than a million soldiers marched on the northeast Asian kingdom of Goguryeo. Though vastly outnumbered, the soldiers of Goguryeo whom many modern-day Koreans see as their ancestors.
Now, almost 1,400 years later, Chinese scholars are claiming that the ancient kingdom of Goguryeo was a part of China’s "regional government fo
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government
Expressing the regret to Chinese government
Accepting all North Korean defectors
to comply with international human rights and
refugees law
Granting refugee status is the rights of one nations
UNHRC is in the process of granting refugee status
to North Korean defectors
Considering public opinions
Feeling sorry about North Korean
defectors but national security
LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consumers perceive Korean cosmetics, other than a foreign brand, the low price and good quality products. THE FACE SHOP, SKIN FOOD, such as college