Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
cities, and significantly more than hotels in Shanghan, Taiwan and Singapore. At the other end of the spectrum are the cheap but often trashy motels, many of them infamous for their poor amenities and shady atmosphere.
BENIKEA hotels were supposed to exploit this gap in the hotel market, providing clean and comfortable facilities without the unnecessary frills at about one-third of the prices o
Focus on making close relationship with USA customers & Make basement to go abroad
1) Take over RCA → RCA Whirlpool
2) Purchase stock of Multi Bra S.A. in Brazil
→ Go South America
3) 69', Go Canada → Go North America
4) In Italy, Purchase 'Aspera' refrig. Factory
5)In India, Indian washer + Whirlpool's white
goods → Joint venture
1)Take over Philips
2) 95' Focu
Icebreaker: The China Entry Decision
Icebreaker의 창시자이자 CEO인 Jeremy Moon은 뉴질랜드 웰링턴에서의 18시간의 비행은 그를 녹초로 만들었지만, 매해 반복되는 여행으로 이곳 상하이에 제품을 판매하고 있기 때문이 아니라 제품의 자료를 얻기 때문이며, 2008년 올림픽을 기념하는 베너를 보며 중국시장에 진출