III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
Korea. For this issue, Major cities inKorea try to build new accommodations for potential customer. However, About 2 million rooms will be insufficient. In case of Seoul city in particular, the lodging demand is 55,919 rooms yet the lodging supply including potential hotel is only 28,468 rooms.
I.2 Characteristic of Hotel Industry
Majority of tourist staying in Hotel are Chinese, Japanese a
(2) Characteristics of Consumption inKorea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
in the news reports. ‘Google Threatens to Exit China’ covered Google keep its belief although it may lose its financial profit, and comment one-sided china’s view shortly.
3) News coverage inKoreaKorean media maintain their objectivities covering the news of each side. Commonly, the Korean media reported both different attitudes of China insisting no company can be an exception of Nat
Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in order to back up the high class image
Providing the products which are served only in E-Mart and are popular inKorean market, except the ratio of local products set by government