Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotions or contests, which will help to increase the word-of-mouth.
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Brand-owned
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Since its first introduction in the 1930’s, apartment has been continuously broadening its domain in Korea and despite its not long period, has come to serve as the most common and standard form of Korean living space today. However, one of the noticeable fact about the development process itself, was that it was highly inclined to the standardized expansion, while not so as much to the variety