Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
consumption.
First, consumption is economic activity, using or getting rid of money, materials, time, effort, and so on. and to meet people's basic desires and needs. The fundamental purpose of consumption is for the fulfillment of desire. Specifically Consumption can be seen as a activity that exchanging the value of consumers for goods The value of consumers also mean 'money' as well as the
is not caused by ecological factors. This new transportation is charming, unfamiliar and fresh. So young and trendy consumers are fascinated by something stylish and freedom rather than environmental and economical efficiency.
The next generation transportation ways with unique appearance and eco-friendly characteristic is the new item that complete the style.
4. Eco-friendly Clothes
clothes and touch how they feel.
To conclude this scene, there are four concepts that we have learned in class; exposure, shelf placement exposure, attentions of unexpectedness, and perceiving to touch. Many people do not recognize how much they get exposure in their daily life even though they are influenced of many products and their exposure.
3. Consumption for pleasure: Karaoke
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clothing businesses, prominent foreign brands face sluggish sales and busy terminating their businesses in Korea. Fashion industry expects the next year’s sales will decrease 4.5%.
② Flood of SPA brand
The current fashion market is experiencing a lot of difficulties in fashion forecasting due to consumers′ fast-changing lifestyle on fashion, changes in consumer behavior, and the segmen