3.4. CSR level - Stakeholder matrix
<그림>CSR level - Stakeholder matrix
CSR level - Stakeholder matrix는 3.2에서 새롭게 설정해보았던 CSR 피라미드 모델을 횡축으로, 그리고 3.3에서 설정한 CSR 이해관계자를 종축으로 하여 만든다. 이로써 각각의 이해관계자 별로 서로 다른 수준의 목표 CSR level 설정 혹은, 현재 CSR level
communication technology is developed, the change of people’s flavor is getting more speed. To respond these tendencies, LotteWorld operates many temporary teams which suggest many different ideas. And these types of teams take short term operation plans each and because of their diversity, they usually take complex differentiation format. However the upper level of strict and vertical hierarch
level Strategy
Use of Resources
Resource of Amazon is an intangible asset such as employee, knowledge, and brand name. Amazon gains employees from established businesses in the middle of acquisition process, and transfer to Amazon employees, relocating as working forces of Amazon. These new workforces enable to Amazon to achieve learning effects in many ways and gain synergy. Also, acquisition
Community trade, Activate Self Esteem, Defend Human Rights, and Protect Out Planet. Through this campaign, The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand aw
Communication
ex) Nokia, Sony
One of the most advance communications markets in the world with its 75% household fixed broadband penetration rate and 86% mobile user penetration rate.
South Korea had one of the lowest levels of mobile data usage among developed markets, largely because of a history of nontransparent and exorbitantly high pricing for content.However, become the pri