Awareness): 케라시스 시장 진입 communication 전략
1차 켐페인: “10,000분의 소비자 평가단을 모십니다”
제품 출시후 출범한 소비자 평가단을 100% 활용하는 광고전략으로 차별화를 시도했다. “10,000분의 소비자 평가단을 모십니다” 유명 연예인이 등장하지도 않고 제품에 대한 이렇다 할 내용도 없
communities.
Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities.
▪ Coca-Cola Values
Our values serve as a compass for our actions and describe how we behave in the world.
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it'
Communication
The weakest point of The Coffee Bean & Tea leaf is the lack of brand awareness. Through active communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informe
Ⅰ . 보고서 내용 - Innovation Awards(2008)의 구체적인 내용
Global Maritime Domain Awareness
미국 해군의 유럽 해군 제독사령관인 Harry Ulrich는 세계적인 해양 인식의 상태에 대해 곰곰이 생각했다. 2005년에 세계적인 선박 항해 추적 시스템이 소형선박 또는 상업적 선박만을 추적하는 빈약한 역량을 지니고 있
Communications Executive, DHL has more brand equity than FedEx. Also, the share of the market said to be very neck to neck with DHL although FedEx has a slight advantage as of now. DHL is a company that is very well aware of the environmental issues, promoting many CSR activities such as GoGreen, which aims at reducing CO2 emissions until 2020. TNT also participates in environmental CSR activitie