2. Vision and Culture
2-1 Vision statement
Shining Stars will provide values based on the ‘shining’idea of students, such as:
- tiny delight experience in daily life
- develop student’s creativity
- reminding the warmth of HGU to various customers
2-2 Culture
Shining Stars는 특정 규칙들을 중심으로 영업 시간내의 활동을 제한하지 않
Daily revenue : 120 Dishes x 6000(average price of dishes)
= 720,000(won)
Weekly revenue: 720,000(Daily revenue) x 6(Closed in Sunday)
=4,320,000(won)
Monthly revenue: 4320,000(Weekly revenue) x 4 + 2 Days revenue
=18,720,000(won)
Core Competency
Various Menu
Affordable Taste of foods
Well-known Refill System
(rice and side dishes)
Enough Capacity to
accommodate many people
V
2-a Service purchase decision
To analyze the external factors of Kokekko, we had to think about the service purchase decision such as service qualifier, service winner and service loser of restaurants located in front of the Korea University’s main entrance.
There were many kinds of factors that could be service winner. ‘Taste’ was the most significant service winner. If served foods wer
competitors such as Haemaru.
Gansai – The only normal Japanese restaurant in the main entrance’s dining market.
Gansai provides various menus. Not only Japanese cuisine such as pork cutlet and udong(우동) but also Korean cuisine such as stir-fried pork(제육볶음) and Kimchi soup(김치찌개). But they are Japanese restaurant, so their main competitive menu is pork cutlet. They
Our first topic was Netflix
We found out that we can hardly contribute to that company
Huge company has sufficient internal capability
Very successful however Has some problems
Core Competency
Various Menu
Affordable Taste of foods
Well-known Refill System
(rice and side dishes)
Enough Capacity to
accommodate many people
Very kind Employees
Weakness
But! There are so m